Emmy-winning producer Sam Haskell, III was named in 2007 by Television Week Magazine “One of the 25 Most Innovative and Influential People in Television of the Last 25 Years,” an honor he shared with Ted Turner, Barbara Walters, Oprah Winfrey, Walter Cronkite and other television legends. Haskell earned his ranking among the industry’s best through his 27-year career at the renowned William Morris Agency where he was one of the most powerful agents and dealmakers in the business. 

Originally from Amory, Mississippi (population 7000) and a 1977 graduate of the University of
Mississippi, Haskell’s career began in the Fall of 1978 when he moved to Los Angeles and fought his
way into the renowned William Morris Agency mailroom, about which David Rensin wrote extensively in his 2003 bestseller “The Mailroom: Hollywood History from the Bottom Up.” By May 1980, Haskell was promoted to agent in the TV Variety Department where he packaged specials starring Lily Tomlin, Lynda Carter, Debbie Allen, David Frost and Diana Ross. In 1990, he became the Agency’s youngest Senior Vice-President, and in 1994, was elevated to the position of West Coast Head of Television. In 1997 he was named Executive Vice President and a member of the WMA Board of Directors, and, in 1999, he was appointed to the esteemed position of Worldwide Head of Television. Haskell oversaw the “packaging” of all agency-represented network projects, including such mega-hits as ” Fresh Prince of Bel Air,” “Mad About You,” “Everybody Loves Raymond,” “Lost,” “Murphy Brown,” “Sisters,” “Suddenly Susan,” “Live with Regis & Kathie Lee,” “Diagnosis Murder,” “King of Queens,” “Las Vegas” and “Who Wants to Be a Millionaire,” among many others.

Prior to Haskell’s retirement from WMA in 2005, his clients included: Kathie Lee Gifford, Ray Romano, Whoopi Goldberg, Debbie Allen, Delta Burke, Dolly Parton, George Clooney, Sela Ward, Marilu Henner, Martin Short, Kirstie Alley, Tony Danza, Sean Hayes, Michael Feinstein, Emily Procter, Lily Tomlin, Marilyn McCoo, Joan Van Ark, Malcolm Jamal Warner, Swoosie Kurtz, Lucie Arnaz and His Royal Highness The Prince Edward, Duke of Edinburgh.

Widely known as “the nice guy in Hollywood,” Haskell is revered for rising to the top of a turbulent and often conscienceless business with his character, integrity and value-system intact. His reputation for honesty, integrity, loyalty and fairness made him a consistent force in a sea of inconsistency and someone with whom actors, writers, directors and other industry professionals were eager to work. He is equally well-known for his far-reaching philanthropic endeavors, notably serving as executive producer of “Mississippi Rising,” a three-hour, MSNBC special hosted by Morgan Freeman which raised over $30 million for the victims of Hurricane Katrina. As Chairman of the Mary Kirkpatrick Haskell Scholarship Foundation founded in his mother’s memory, Mr. Haskell’s biennial “Stars Over Mississippi” benefit concerts in Amory have raised millions of dollars in college scholarship funds for Mississippi youngsters in need of financial assistance to further their education. 

Since 2012, Sam has run Magnolia Hill Productions in association with Warner Bros. Television in Los Angeles, CA.  With his partner Dolly Parton, they produced two television movies for NBC.  The first, “Dolly Parton’s Coat of Many Colors”, eclipsed over 16 million live viewers making it the most viewed original television movie among the Big Four Networks in six years. Moreover it has received overwhelming critical acclaim and has gone on to win the Movie Guide Templeton Foundation Epiphany Prize, The Christopher Award, and the Academy of Country Music Tex Ritter Award. The second film, “Dolly Parton’s Christmas Of Many Colors – Circle of Love”, was the highly anticipated sequel to the blockbuster “Coat Of Many Colors”, which aired on November 30th, 2016 on NBC, again ranking #1 in all key demos and delivering 14.5 million live viewers.  It has also won the Movie Guide Epiphany prize, the Christopher Award, the Family Film Award, and was nominated for best Television Movie at the 2017 Primetime Emmy Awards.

Sam has produced multiple projects for Netflix including “Dolly Parton’s Heartstrings,” an anthology series of eight movies based on the songs and life stories of his dear friend and partner Dolly Parton. Each movie features an all-star cast of award-winning actors including Kathleen Turner, Ginnifer Goodwin, Delta Burke, Gerald McRaney, Bellamy Young, Patricia Wettig, Julianne Hough, Melissa Leo, Timothy Busfield, Mac Davis, Tim Reid, and Camryn Manheim. The “Heartstrings” episode, “These Old Bones,” won the Movieguide Faith & Freedom Award for TV, a Christopher Award, and was nominated for Outstanding Television Movie at the 2020 Primetime Emmy Awards. Moreover, the “Heartstrings” episode, “Two Doors Down,” won Best Individual Episode at the 2020 GLAAD Awards. “Heartstrings” was also honored by the 2020 PaleyFest as one of the best television series of 2019. Sam also produced “Dolly Parton’s Christmas On The Square,” an original Netflix musical movie starring Dolly Parton and Christine Baranski and directed by Debbie Allen, with all new music and lyrics by Dolly. The project aired on Netflix on November 22, 2020 and debuted on Netflix’s Top 10 List for all their programming throughout the entire world. For his work on “Christmas On The Square,” Sam received the 2021 Emmy Award for Best Television Movie, as well as a 2021 Producers Guild Nomination. The project also won the 2021 Emmy Award for Best Choreography for Debbie Allen, as well as the coveted Christopher Award and Movieguide’s Gracie Award for most inspiring television performance for Dolly Parton. 
More recently, Sam produced “The Waltons’ Homecoming,” which will air on The CW during the 2021 Holiday Season.  A remake remake of Earl Hamner, Jr.’s 1971 classic “The Homecoming: A Christmas Story,” which spawned the hit CBS series “The Waltons,” this all-new television movie stars Bellamy Young (“Scandal”) as Olivia, Logan Shroyer (“This Is Us”) as John Boy, Ben Lawson (“Firefly Lane”) as John Sr. and Richard Thomas, who starred as John Boy Walton in the beloved television series “The Waltons,” as Adult John Boy/The Narrator. 

Sam is married to his college sweetheart Mary Donnelly Haskell, a former Miss Mississippi. They have two children, Sam IV, and Mary Lane. Sam and Mary have three grandchildren, Samuel Bond Haskell V, James Donnelly Haskell, and William Kirkpatrick Haskell, II. Sam has produced multiple projects for Netflix including “Dolly Parton’s Heartstrings,” an anthology series of eight movies based on the songs and life stories of his dear friend and partner Dolly Parton. Each movie features an all-star cast of award-winning actors including Kathleen Turner, Ginnifer Goodwin, Delta Burke, Gerald McRaney, Bellamy Young, Patricia Wettig, Julianne Hough, Melissa Leo, Timothy Busfield, Mac Davis, Tim Reid, and Camryn Manheim. The “Heartstrings” episode, “These Old Bones,” won the Movieguide Faith & Freedom Award for TV, a Christopher Award, and was nominated for Outstanding Television Movie at the 2020 Primetime Emmy Awards. Moreover, the “Heartstrings” episode, “Two Doors Down,” won Best Individual Episode at the 2020 GLAAD Awards. “Heartstrings” was also honored by the 2020 PaleyFest as one of the best television series of 2019. Sam also produced “Dolly Parton’s Christmas On The Square,” an original Netflix musical movie starring Dolly Parton and Christine Baranski and directed by Debbie Allen, with all new music and lyrics by Dolly. The project aired on Netflix on November 22, 2020 and debuted on Netflix’s Top 10 List for all their programming throughout the entire world. For his work on “Christmas On The Square,” Sam received the 2021 Emmy Award for Best Television Movie, as well as a 2021 Producers Guild Nomination. The project also won the 2021 Emmy Award for Best Choreography for Debbie Allen, as well as the coveted Christopher Award and Movieguide’s Gracie Award for most inspiring television performance for Dolly Parton. 

This past fall, Sam completed his 12th movie with Dolly Parton entitled, “Dolly Parton’s Mountain Magic Christmas” for NBC. It follows Parton’s desire to uplift an exhausted world’s spirits by sharing the unique “mountain magic” she has always found in and around Dollywood at Christmas. Starring Dolly Parton, Tom Everett Scott (That Thing You Do), Angel Parker (Runaways), Bryan Batt (Mad Men), and Ana Gasteyer (SNL), the movie also features musical guest stars, Miley Cyrus, Willie Nelson, Jimmy Fallon, Billy Ray Cyrus, and Zach Williams. The film, which premiered December 1, 2022 (and re-aired December 22), has accumulated over 20+ million viewers across broadcast and Peacock, making it the most-watched movie telecast on linear TV in 2022, as well as the most-watched telecast on linear TV since November 2019. For her work in the film, Dolly Parton was nominated for Movieguide’s Grace Prize for most inspiring performance, and the film itself won the Movieguide Epiphany Prize for Most Inspiring Television Show. “Dolly Parton’s Mountain Magic Christmas” has most recently been nominated for Outstanding Television Movie and Outstanding Contemporary Costumes For A Limited Or Anthology Series or Movie for the 2023 Primetime Emmy Awards. Moreover, the film has been nominated by the Hollywood Critics Association for Best Broadcast Network or Cable TV Movie and received an Honorable Mention for the Gracie Award. This marks Sam’s fourth Emmy Nomination for Best Television Movie, including one win for Christmas On The Square. In total, Sam has garnered six Emmy Nominations and two Emmy wins for Magnolia Hill Productions.